BS+COMPETITION
BS+COMPETITION is the international esports team created by bürosüd plus. What started within the agency has become a competitive platform, a learning environment and a direct connection to sim racing, gaming and digital communities.
What BS+COMPETITION is
The team competes in major international online competitions and selected live events. Drivers from different countries operate in an environment where motorsport, technology, content and community come together in real time.
Competition as a learning environment
BS+COMPETITION puts us in direct contact with the mechanics of digital competition culture: platforms, communities, content, live moments and the expectations of digital-native audiences. What works there is not decided in presentations, but in competition itself — under real conditions and with direct feedback from the community.
Where real and virtual racing converge.
BS+COMPETITION operates exactly at this intersection. Drivers, formats and projects connect real-world motorsport with sim racing and create new points of contact between both worlds. Racecraft, preparation, data analysis and performance thinking can transfer between physical and virtual competition. At the same time, new stories, formats and audiences emerge. For us, Hybrid Racing is not a buzzword. It is a practical field of experimentation — and another way to understand motorsport culture from within.
What clients gain
That experience feeds directly into our work at bs+. It helps us understand digital communities, platform dynamics and emerging motorsport formats from practical experience rather than theory alone.