BMW International Open
Comprehensive and precise media relations for Germany’s leading golf tournament.
Challenge
Communicating an international sporting event, engaging relevant media and stakeholders, and bringing the connection between BMW and elite golf to life throughout the tournament.
Approach
Comprehensive media support combining strategic topic planning, direct media relations and tailored communication formats around players, officials and journalists.
Execution
- Editorial topic and story development
- Strategic development of content and information delivery processes
- Multimedia coverage of the tournament
- Interface between organisers, athletes and media in a high-performance environment